Market research has shown that women above the age of 25 have higher disposable income and along with it, higher aspirations and expectations, especially when it comes to personal beauty and aesthetics.

That is exactly why in 2004, we commissioned a team of renowned Japanese make-up specialists to develop a new range of cosmetics and dermatological products that are PRC-manufactured for selective distribution through beauty salons and department store counters throughout the country.

The CharmingLady range blends the best natural elements to create contemporary make up and innovative skincare that fuses simplicity with elegance.It offers a wide, artistic, palette of precise colours and textures for a more natural, sophisticated finish. Colours in CharmingLady’s hypoallergenic formula are easy to blend, apply, and long-lasting.

As of 30 June 2008, CharmingLady is retailed at about 350 points of sales in Mainland China, separate from Colour Zone's.